Qualitative Research

Select Research conducts Qualitative Research across a range of industries in both the public and private sector. With over 12 years of experience within the business we can offer quality and knowledge beyond others.

We recruit/conduct research using a range of approaches including -

  • Focus Groups

  • Depth Interviews

  • Workshops

  • Panels

  • Ethnographic case studies

  • Telephone interviews 

  • Internet research

  • Usability testing

We conduct consumer and business to business research, usability research, customer satisfaction, branding, advertising, new product development and healthcare research, among many sectors. Our services are used by everyone from Blue Chip PLCs to SMEs, and also the public sector and charities.

Select Research have recently undertaken qualitative research on ice-cream,  company websites, confectionary, website design, national museums, toiletries, clothing, libraries, travel, shoes, tourism and alcoholic beverages.

Our Execs moderate groups and depths around the country and in our own bespoke viewing facility, The Conservatory, conveniently situated in the heart of the country in Edgbaston, Birmingham.



If you wish to discuss which approach will best suit your particular circumstances please contact info@select-research.com by email or direct on 0870 727 1658.