Qualitative Research

Select conducts Qualitative Research across a range of industries in both the public and private sector.

We conduct research using a range of qualitative approaches including -

  • Focus Groups

  • Depth Interviews

  • Workshops

  • Panels

  • Ethnographic case studies

  • Telephone interviews 

  • Internet research

  • Usability testing

Since 1995 we have been commissioned to undertake over 4,300 projects in consumer, business to business research, usability research, customer satisfaction, branding, advertising, new product development and healthcare. Our services have been used by clients ranging from Blue Chip plcs to SMEs, and also public sector bodies and charities.

Our team can moderate groups and depths around the UK and we have associated European and US partners for larger international projects.